![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Column: As Black children are killed in spiking urban violence, where's the outrage from the white and the woke? - Chicago Tribune Column: As Black children are killed in spiking urban violence, where's the outrage from the white and the woke? - Chicago Tribune](https://www.chicagotribune.com/resizer/divCz9zJ_l6R9njaurhhi7ytzG0=/1200x0/top/cloudfront-us-east-1.images.arcpublishing.com/tronc/GX5M7MMD4FAU7GHNZLNL3UB55A.jpg)
Column: As Black children are killed in spiking urban violence, where's the outrage from the white and the woke? - Chicago Tribune
![Unisex Every Moment Stay Woke Urban Streetwear T-Shirt - Black / L in 2022 | Streetwear tshirt, Street wear urban, Great t shirts Unisex Every Moment Stay Woke Urban Streetwear T-Shirt - Black / L in 2022 | Streetwear tshirt, Street wear urban, Great t shirts](https://i.pinimg.com/originals/18/71/67/187167779606b44b9eefcf27ef04695b.jpg)
Unisex Every Moment Stay Woke Urban Streetwear T-Shirt - Black / L in 2022 | Streetwear tshirt, Street wear urban, Great t shirts
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/291052/original/file-20190905-175691-suzegk.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1000&fit=clip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![The debate around “woke” culture is heated: while many say it has helped to raise awareness of social justice issues others claim it has gone way too far - cApStAn The debate around “woke” culture is heated: while many say it has helped to raise awareness of social justice issues others claim it has gone way too far - cApStAn](https://www.capstan.be/wp-content/uploads/2021/09/shutterstock_1578335578.jpg)